Why You Shouldn't Abandon Your Blog for Social Media
Abandoning your weblog for social media (particularly Instagram) is a trend I've noticed in the last couple of years or then.
It may exist a tendency in an industry where Instagram rules – especially where huge follower numbers seem to be the number 1 goal of influencers these days – but it's besides a huge mistake. In fact it's not just a huge mistake, it could be devastating for your make or business (even if it'south your hobby) to turn your back on your web log.
Think about it: Instagram is currently a free platform. Sure, y'all can pay to advertise and boost your visibility on there, just at its core it'southward free. How long volition information technology exist 100% costless for? How much of your content on Instagram do you have command over if they decide to pull the plug on it, or change information technology beyond recognition? (Then at that place's the fact that Facebook owns Instagram, and much of Facebook has to exist paid for these days… hmm.)
Answers: Probably not much longer, and effectively none.
[tweetshare tweet="Information technology could be devastating for your brand or business to carelessness your blog and concentrate on Instagram because you're relying on a third political party to reach your followers." username="notlamb"]
Instagram does non belong to united states, and nosotros have NO control over it whatever. However, what you Practise have complete control over is your blog (if you host it on WordPress) and you Practice ain your mailing list.
This is something that I've heard more and more lately by experts in business concern and the blogosphere: Your mailing list is the most important resource you have as a business owner. Sharing apps and social media platforms come up and get. Your followers, with individual electronic mail addresses that THEY own, practice non. But if you accept 50,000 followers on Instagram and you long since decided to give up your weblog because er, what'due south the point, right?! then you are very, very reliant (TOO reliant, in fact) on a 3rd party to practice whatever they choose with your "contact listing".
Despite this, I've seen and so many bloggers that I've followed over the years simply give up on their blogs and concentrate on Instagram only. Every so ofttimes I'll bank check in on their blogs and I'll see that they haven't posted for a couple of months. And the previous mail was published several weeks earlier that. Now I KNOW that engagement and folio views are down or stagnant for many of us (though at that place are ways to increment traffic yous might be squandering), but that's because people are choosing to read us elsewhere and the explosion of social media has meant our audiences are beingness spread more thinly.
So we demand to constantly direct them back to our blogs and onto our mailing lists, because that's the only way we can contact them without any interference from any third party.
Don't put all your eggs (followers) in ane basket
Deciding to give upwardly on producing content on your blog and concentrating on Instagram is a flake similar the proverbial putting all your eggs in 1 handbasket: You are placing 100% of your trust in ane platform to run your hobby/microblog/business organization. If Instagram goes tits upwards for whatever reason (I know it's hard to imagine merely everyone thought Snapchat would dominion at i bespeak – now that's dying a slow death…) so you are up a certain creek without a paddle. Y'all have no way of continuing the contact with your hard-earned post-obit.
The importance of your mailing list
So entice your followers – on whatever platform they may exist seeing you on – dorsum to your blog. And push that mailing list! It'south the reason that I've been subscribing to then many more than blogs lately: notifications in my Inbox telling me my favourite bloggers have published new posts are an awful lot easier to proceed up with than hoping I'll see them in Instagram or in my Bloglovin feed (another platform that's dying a slow expiry…?).
I've got plans for a new business organisation venture this year so I've been reading a lot virtually marketing and how to run a business lately. The communication that seems to be everywhere is build, build BUILD that mailing listing. It applies to bloggers every bit much as it does to businesses because for many of us our blog is our one source of income. And if it's not, it's either a large part of information technology or an important hobby that we couldn't imagine life without.
It's not worth risking!
Therefore if you've been thinking that in society to thrive in the blogosphere you need to ditch the blog in favour of Instagram, stop and think (don't do information technology, in other words). Yous need to Ain what you own [your site] and yous demand to Have ADVANTAGE OF what you don't [Instagram] while you can.
WHAT ARE YOUR THOUGHTS Most THE Future OF BLOGS, AND HAVE You BEEN THINKING OF ABANDONING YOUR OWN BLOG AT ALL? COMMENT Beneath…!
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Source: https://www.notdressedaslamb.com/2018/03/dont-abandon-your-blog-social-media.html
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